THE AMAZING BRANDS AND ATHLETES I WORK WITH

TEAMFOOLHARDY

Our incredible bunch of element definers and thrivers.

Check out our instagram @teamfoolhardy

The finish line. Everyone wants to arrive on time, but sometimes you don't. A story in itself, about real life superheroes, doing truly epic things. And a story we want to tell. On to the next sport, for now ;) #gofoolhardy #actionsport #adventure #community #trailrunning #outdoor #teamfoolhardy #UTMB #chamonix #UTMB2025 #HOKAUTMBMontblanc #MeetYourExtroadinary

To grind it out when no one’s watching. With joy and a smile. For no one else but yourself. Defying the elements. And showing that if you can, others can too. Ladies and Gentlemen. We present to you @emilyhawgood #gofoolhardy #actionsport #adventure #community #trailrunning #outdoor #teamfoolhardy #UTMB #chamonix #UTMB2025 #HOKAUTMBMontblanc #meetyourextroadinary

And still. She continues to smile 🥺 A true testament. #gofoolhardy #actionsport #adventure #community #trailrunning #outdoor #teamfoolhardy #UTMB #chamonix #UTMB2025 #HOKAUTMBMontblanc #MeetYourExtroadinary

There will be time. What incredible human beings 😭 #gofoolhardy #actionsport #adventure #community #trailrunning #outdoor #teamfoolhardy #UTMB #chamonix #UTMB2025 #HOKAUTMBMontblanc #MeetYourExtroadinary

The inspiring and the inspired 🥺 #gofoolhardy #actionsport #adventure #community #trailrunning #outdoor #teamfoolhardy #UTMB #chamonix #UTMB2025 #HOKAUTMBMontblanc #MeetYourExtroadinary

WHAT. A. SEND. OFF 😍 170km's of brutal elevation and trails ready to be stomped 💥 LET'S GOO EM!! #gofoolhardy #actionsport #adventure #community #trailrunning #outdoor #teamfoolhardy #UTMB #chamonix #UTMB2025 #HOKAUTMBMontblanc #MeetYourExtroadinary

From BABWE to the WORLD 🌍 Let’s go Foolhardy!! 🫡 @asicsrunning #gofoolhardy #actionsport #adventure #community #trailrunning #outdoor #teamfoolhardy #UTMB #chamonix #UTMB2025 #HOKAUTMBMontblanc #MeetYourExtroadinary

A KING IS BORN 🇿🇼 And he’s off. 100km lies ahead 🫡 #gofoolhardy #actionsport #adventure #community #trailrunning #outdoor #teamfoolhardy #UTMB #chamonix #UTMB2025 #HOKAUTMBMontblanc #meetyourextroadinary

Tomorrow’s THE DAY!! 🤩 @adie_athlete is off at 9am CET for the CCC 100km. While @emilyhawgood takes on the UTMB100 miler at 17:45 CET. Updates throughout the day! So follow along 😎 #gofoolhardy #actionsport #adventure #community #trailrunning #outdoor #teamfoolhardy #UTMB #chamonix #UTMB2025 #HOKAUTMBMontblanc #MeetYourExtroadinary

The moments you've worked so hard for. And rightly deserve. Time to go Foolhardy 🫡 #gofoolhardy #actionsport #adventure #community #trailrunning #outdoor #teamfoolhardy #UTMB #chamonix #UTMB2025 #HOKAUTMBMontblanc #MeetYourExtroadinary

Wow. Happiness personified 🥹 #gofoolhardy #actionsport #adventure #community #trailrunning #outdoor #teamfoolhardy #UTMB #chamonix #UTMB2025 #HOKAUTMBMontblanc #MeetYourExtroadinary

A little shakeout run with @adie_athlete and exploring around @utmbmontblanc 🔥 Finishers starting to roll in and we cannot wait for Friday 🫡 #gofoolhardy #actionsport #adventure #community #trailrunning #outdoor #teamfoolhardy #UTMB #chamonix #UTMB2025 #HOKAUTMBMontblanc #MeetYourExtroadinary

The stage is being set. The race is about to begin. Nearly time to go Foolhardy 🫡 #gofoolhardy #actionsport #adventure #community #trailrunning #outdoor #teamfoolhardy #UTMB #chamonix #UTMB2025 #HOKAUTMBMontblanc #MeetYourExtroadinary

Chamonix by day 🫡🤧 #gofoolhardy #actionsport #adventure #community #trailrunning #outdoor #teamfoolhardy #UTMB #chamonix #UTMB2025 #HOKAUTMBMontblanc #MeetYourExtroadinary

We’re here and it’s everything you can imagine and more 🔥 VIBES and ENERGY are through the roof! What a place, can’t wait for Friday 🤝🏻 But first, there’s lots more to explore ⛰️ Anything you want to see? Leave us a comment and let’s go foolhardy!! #gofoolhardy #actionsport #adventure #community #trailrunning #outdoor #teamfoolhardy #UTMB #chamonix #UTMB2025 #HOKAUTMBMontblanc #MeetYourExtroadinary

Team Normie is off to @utmbmontblanc! A week of behind-the-scenes with those seeking to defy the elements 💪🏻 @adie_athlete will be running CCC 100km for the first time after some huge performances this year 🔥 @emilyhawgood will be lining up against a stacked line up in the UTMB 100miler 🥶 We’re here to show you the real stuff. No fluff. Pure stomping. EPIC people doing EPIC things 🔥 Let’s go?! Foolhardy 😤 Credits 📸: @the.endure.edge.podcast / @adidasterrex / @utmbmontblanc / @pfefferminzmich #gofoolhardy #actionsport #adventure #community #trailrunning #outdoor #teamfoolhardy #utmb #chamonix

If anyone’s been wondering what Emily’s been up to 😍👆🏼 Taper has started for next week at @utmbmontblanc and the EXCITEMENT is real 😁 Train. Recover. Eat Carbs. Repeat. 👊🏻 Let’s go Foolhardy!! 🫡 @adidasterrex @hyperice #gofoolhardy #actionsport #adventure #community #trailrunning #outdoor #teamfoolhardy

Team Normie 🤝🏻 @willharrissailing So good to spend some time with our skipper before he headed off for Leg 2 of the @theoceanrace Europe with @team_malizia 🔥 Shaka’s for all 🤙🤙🤙 #gofoolhardy #actionsport #adventure #community #sailing #outdoors

Today with our skipper at stop 2 of @theoceanrace Europe⛵️ We go again on Sunday 🫡

Right! Introducing the normie side of Foolhardy🫡 We felt it was the right time to introduce ourselves and tell you why we started TeamFoolhardy 🤝🏻 We want to give action sports athletes a voice and the platform they deserve. Building a community of element definers following EPIC athletes doing EPIC things 🥶 It really is that simple. So look out, more behind the scenes and epic content on the way 🔥 And remember. Go Boldly. Go Bravely. Go Together. Go Foolhardy 🚀 #TeamFoolhardy #EpicPeopleEpicThings #ActionSports #adventurecommunity

Pip Hare Ocean Racing

Ideation

Pip Hare is a professional sailor and the oldest person to ever complete the Vendee Globe. Working closely with Pip and her team we wanted to show her story and why a sponsor would want to be apart of that journey.

Ideation

Create interest and connection with who Pip is and what she wants to achieve. Allow that to blend in to her aspirations, and the journey that is yet to ventured.

Wintergreen Sport UK

Ideation

Wintergreen wanted to focus on creating connection with their consumers around a relatable pillar. That being Motivation.

Ideation

Create connection between the motivation that is needed and the battle of consistency.

All while remembering that everyone has their own race to finish.

THE AMAZING BRANDS AND ATHLETES I WORK WITH

TEAMFOOLHARDY

Pip Hare Ocean Racing

Wintergreen Sport UK

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